The global celebrity who once came under scrutiny for leaked sex video is now worth at US$1.7 billion estimated by Forbes in 2024. Since the scandal in 2007, Kim has build over 27 businesses in different product categories. Skims being the most valued Asset build by KIM KARDASHIAN with the partnership of Emma Grede and Jens Grede in 2019.

Skims is a solution oriented brand creating the next generation of underwear, shape-wear and loungewear.The company was valued at over $4 billion in July 2023.

IDEA BEHIND THE BRAND ?

WHAT IS THE UNIQUE SELLING POINT ?

What truly sets the Skims apart is its commitment to inclusivity, offering shapewear and loungewear that caters to a wide range of body types, sizes, and skin tones. The brand offers products in more than ten skin tones (from “sand” to “onyx”). Their tagline “Solutions for every body” says it all. The brand holds sizes from XXS to 5X . Here is the 4 Ps breakout of the brand-

SKIMS first flagship store in New York is authentic to Kim`s personal aesthetic as well which aligns with minimalism, natural and calm. 360 interior view is painted in neutral nude tones with a 15-foot-tall sculpture of a female body designed by Vanessa Beecroft. 

WHAT SKIMS REVENUE LOOK LIKE ?

SKIMS hit $750 million in revenue in 2023, up 50% year-over-year from $500 million in 2022. The company has experienced rapid growth since its first full year since its founding in 2020, when it generated roughly $145 million in revenue. It generates most of its sales via e-commerce. Grede tells Inc.: About 85 percent come through digital channels.

In conclusion, the brand has benefitted from a robust social media strategy that leverages all the latest social media trends including the use of macro-influencers, micro-influencers and relentlessly promoted message of inclusivity and diversity. The brand has become the most valued possession and welcomed KIM KARDASHIAN in billionaire club.